Finding your purpose as an entrepreneur. It’s easier said than done. But purpose is one of the 5Ps that separate the business owners who make it from the ones who don’t. Who better to talk about it than the founder and CEO of Purpose Investments, Som Seif? 

Som is one of Canada’s leading entrepreneurs in the financial service industry. Before he turned 40, he founded a successful company, was forced to sell that company, and decided to get back in the ring and start a second business in the same industry.

Through it all, he was able to maintain his vision: to make investing simple, intuitive, and more affordable for everyone. Ever heard of Wealthsimple?  That’s him.