When social media influencers launch products, things don’t always go as planned. Skyler Bloom’s new “Snackskin” line promised a makeup-and-breakfast combo, including edible pancake primer and BB Buttermilk Foundation—but it quickly turned into a disaster. With flammable ingredients, unsupervised product testing, and fires in customers’ kitchens, the line is now facing criminal charges and a $2 million lawsuit. We break down the shocking details, the influencer marketing fail that cost millions, and what this means for celebrity-branded products.

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