Traveling During Thanksgiving Week | Guest: Scott Adams

Now in paperback, and updated with a new afterword, Adams’ NYTBestseller takes an unflinching look at the strategies Donald Trump used to prompt mass delusion among both Democrats and Republicans.

WIN BIGLY

Persuasion in a World Where Facts Don’t Matter

By: Scott Adams

In the summer of 2015, Scott Adams was in the middle of an unplanned career pivot from “guy who created the Dilbert comic” to a maverick political pundit. A week after Nate Silver put Trump’s odds at 2% in his FiveThirtyEight.com blog, Adams predicted on his own blog that Trump had a 98% chance of winning the presidency based on his persuasion skills. Now Adams explains how he knew so early that Trump wasn’t simply a lucky clown, taking readers inside one of the most important perceptual shifts in the history of humankind.

In the paperback edition of his New York Times Bestseller, WIN BIGLY: Persuasion in a World Where Facts Don’t Matter (Portfolio, October 30, 2018), Adams draws upon his background in hypnosis, persuasion and business to reveal the method in Trump's supposed madness, painting him as a “Master Persuader” who intentionally flipped the political narrative on its head. With the addition of a “one-year-later” afterword, Adams deconstructs the tactics Trump used to persuade his way to the White House, including:

SCOTT ADAMS is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years working in the technology realm at a major bank and later a phone company. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco. For more on Adams, visit www.blog.dilbert.com, and be sure to follow him on Twitter, @ScottAdamsSays.