Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)