A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). 

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy &amp; Regulation).

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

The big themes for 2024

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.

Australian Programmatic Advertising Trends

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 

Panelists 

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 
Panelists 
Anna Magliano, head of client services, Kaimera
Lucy Formosa Morgan, MAGNA Global
Daniel Cutrone, managing partner, Avenue C
Ashley Wong, head of digital, data &amp; innovation, Foundation Australia

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 

Presenters:

Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 
Presenters:
Ralph van Dijk, founder, Eardrum
Andy Maxwell, co-founder, Earmax Media

The big themes for 2024

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The IAB Australia Podcast

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