The Art of Influence - Connecting with Gen Z Thru Audio

Panelists:

Sarah Adams, producer, Inspired Unemployed

Ryan Lamont, senior development manager, Acast

Sam Koslowski, co-founder, The Daily Aus

Moderator: Bella Spragg, director data partnerships, The Trade Desk

The Art of Influence - Connecting with Gen Z Thru Audio
Panelists:
Sarah Adams, producer, Inspired Unemployed
Ryan Lamont, senior development manager, Acast
Sam Koslowski, co-founder, The Daily Aus
Moderator: Bella Spragg, director data partnerships, The Trade Desk

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.

Australian Programmatic Advertising Trends

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 

Panelists 

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 
Panelists 
Anna Magliano, head of client services, Kaimera
Lucy Formosa Morgan, MAGNA Global
Daniel Cutrone, managing partner, Avenue C
Ashley Wong, head of digital, data &amp; innovation, Foundation Australia

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 

Presenters:

Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 
Presenters:
Ralph van Dijk, founder, Eardrum
Andy Maxwell, co-founder, Earmax Media

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

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