Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 

Panelists 

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 
Panelists 
Anna Magliano, head of client services, Kaimera
Lucy Formosa Morgan, MAGNA Global
Daniel Cutrone, managing partner, Avenue C
Ashley Wong, head of digital, data &amp; innovation, Foundation Australia

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

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In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about the future of Australia&rsquo;s digital advertising market. They discuss measurement beyond impressions, integrating AI, unifying audience strategies, supporting publisher sustainability, and navigating privacy and fragmented consumer journeys, while driving efficiency, growth, and responsible media practices through collaboration, data, and technology. Listen now!

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In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy &amp; Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising landscape in 2026. Marking IAB Australia&rsquo;s 21st year, the team explores the Future of Measurement project, advances in experimentation and incrementality, evolving privacy reforms, publisher sustainability, and the practical realities of AI and agentic innovation.&nbsp;Listen now!

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In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now!

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

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