The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.