We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fairfax, with a high-rating rugby podcast and website along the way. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement. We also dig down into where the market momentum is at present, the promise of digital rich media and its role in driving brand engagement, and client perceptions of trust and transparency in the industry.