Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry. 

<div>Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of<a href="https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2433-ad-blocking-the-consumers-perspective-wave-3" target=""> ad blocking research</a> and what it means for the industry. </div>

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why...

Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media House at carsales, to explore what the latest Australian Car Buyers' Report reveals about how Australians research, discover and purchase vehicles. With the average buying journey now spanning six months, the panel unpacks how consumers are taking a more considered approach to purchasing, how EVs and total cost of ownership are opening up new questions for buyers, and what this means for how automotive brands need to show up across the funnel. They also discuss the growing role of AI and LLMs in the research journey, the shift from launch-based to always-on communication strategies, and how first-party data and market mix modelling are reshaping measurement. Listen now!

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media House at carsales, to explore what the latest Australian Car Buyers' Report reveals about how Australians research, discover and purchase vehicles. With the average buying journey now spanning six months, the panel unpacks how consumers are taking a more considered approach to purchasing, how EVs and total cost of ownership are opening up new questions for buyers, and what this means for how automotive brands need to show up across the funnel. They also discuss the growing role of AI and LLMs in the research journey, the shift from launch-based to always-on communication strategies, and how first-party data and market mix modelling are reshaping measurement. Listen now!

The Road to Purchase: How Car Buyers Research, Discover and Decide

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. While the headline numbers look healthy, the conversation dives into what's shifting beneath the surface, from the true story behind search growth, to the rise of CTV, social and retail media, to the automation question every planning team is wrestling with. They also discuss measurement, the skills the industry needs right now, and what the best-performing clients have in common. Listen now!

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. While the headline numbers look healthy, the conversation dives into what's shifting beneath the surface, from the true story behind search growth, to the rise of CTV, social and retail media, to the automation question every planning team is wrestling with. They also discuss measurement, the skills the industry needs right now, and what the best-performing clients have in common.&nbsp;Listen now!

Beyond the Surface: Media Investment In a Shifting Market 

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now!

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB&nbsp;Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp&nbsp;Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index&nbsp;Exchange, to explore the growing role of sell-side decisioning in programmatic&nbsp;advertising. The conversation unpacks how publishers and technology&nbsp;partners are applying intelligence earlier in the auction process to filter and&nbsp;qualify ad opportunities before they reach demand platforms, reducing&nbsp;inefficiency while improving signal quality, campaign performance, and user&nbsp;experience. Listen now!

Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

In 1 playlist(s)

The IAB Australia Podcast

Social links

Follow podcast

Recent clips