It seems that these days, just about everybody is a marketer. 

It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin

No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing. 

So, when it comes to marketing, how do you sort the wheat from the chaff?

Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification.

The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice.

Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence.

And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing.

If you’d like to find out more about Wink, visit: thinkwink.com.au

If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/

And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.