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How to create a winning business award submission

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The How to Do Marketing Show

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your busi 
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Have you ever wondered what you need to include in business award submission to make it the winning submission?

Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering.

However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science. 

One person who knows exactly how to write winning award submissions is Heather Marano from Green Door Co, a communications consultancy who specialise in exactly that.

In this episode Heather shares:

  • What makes a business award worthy
  • Her top tips for writing a winning submission 
  • A deep dive into what the Telstra Business Award (probably Australia’s most revered business awards) process looks like
  • How businesses can prepare for a business award submission and
  • What mistakes to avoid when writing a business award submission

If winning a business or industry award is one of your goals for this year, then this is an episode you can’t miss.

If you’d like to get Heather and her team to help you with your business or industry award submissions, you can find her at https://greendoorco.com.au/ or on LinkedIn - https://www.linkedin.com/in/heathermarano/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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