We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through.

So how can you do this with the words that you use?

In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are truly connecting with their customer.

Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content.

If you’d like to find out more about The Audience Success Formula click here:

https://www.candocontent.com/audience-success-formula

If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/

And her very fabulous website is here: https://candocontent.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.