V, as he likes to be called, is the CEO of Sword Health, a unicorn company from Portugal. Listen to this conversation originally published in April.

V, as he likes to be called, is the CEO of Sword Health, a unicorn company from Portugal. Listen to this conversation originally published in April.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s influence on the global stage. From visionary entrepreneurs to cultural pioneers, The Heart and Hustle of Portugal uncovers the unique ways the Portuguese identity thrives worldwide. As Expresso’s first English-language product, this series bridges cultures and connects the global audience to Portugal’s spirit of innovation, passion, and resilience.

Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive— explores the stories of those driving Portugal’s influence on the global stage

The Heart & Hustle of Portugal

The Heart and Hustle of Portugal

Listen to this conversation originally published in April

Rerelease: From small town to unicorn: Virgilio Bento and Sword Health’s success

In this episode of the podcast “The Heart and Hustle of Portugal,” Kura revisits a journey built on persistence, unseen work, and a deep connection to Portuguese culture. Ruben de Almeida speaks about the late courage it took to incorporate Portuguese lyrics and Fado influences into his productions, honoring a cultural heritage he has always treated “with the utmost respect.” He explains that this fusion is not meant to reinvent the genre, but to expand Portugal to the world, something proven when his version of “Canção do Mar,” with Jéssica Cipriano, sparked emotional reactions across the globe.

Caught between creative pressure, self-doubt, and constant ambition, Kura sees himself as a perpetual underdog, someone who starts from zero every day. Even so, he takes pride in seeing names like Tiësto and Hardwell recognize his work. With the recent release of his first album, “Sentir Saudade,” the artist closes an important chapter of his career and prepares for a new era, tougher and riskier, reinforcing his mission to carry Portuguese identity even further.

In this episode of the podcast &ldquo;The Heart and Hustle of Portugal,&rdquo; Kura revisits a journey built on persistence, unseen work, and a deep connection to Portuguese culture. Ruben de Almeida speaks about the late courage it took to incorporate Portuguese lyrics and Fado influences into his productions, honoring a cultural heritage he has always treated &ldquo;with the utmost respect.&rdquo; He explains that this fusion is not meant to reinvent the genre, but to expand Portugal to the world, something proven when his version of &ldquo;Can&ccedil;&atilde;o do Mar,&rdquo; with J&eacute;ssica Cipriano, sparked emotional reactions across the globe.
Caught between creative pressure, self-doubt, and constant ambition, Kura sees himself as a perpetual underdog, someone who starts from zero every day. Even so, he takes pride in seeing names like Ti&euml;sto and Hardwell recognize his work. With the recent release of his first album, &ldquo;Sentir Saudade,&rdquo; the artist closes an important chapter of his career and prepares for a new era, tougher and riskier, reinforcing his mission to carry Portuguese identity even further.

Ruben de Almeida, known as Kura, is today one of the most influential names in Portuguese electronic music, with a solid presence on major international stages. He began as a shy resident DJ in Lisbon’s clubs and became one of the few Portuguese EDM artists to earn a prominent position in the DJ Mag Top 100. Listen to this conversation hosted by Tony Gonçalves.

Kura: Taking Portuguese sound to the world’s biggest EDM stages

The episode of “The Heart of Hustle of Portugal” explores the origins and evolution of the International Portuguese Music Awards (IPMA), founded by musicians David Saraiva and José “Zach” Xavier and later expanded with the leadership of entrepreneur Manuel da Costa. What began as small community fundraisers grew into a global platform celebrating Portuguese and Luso‑descendant artists across genres. The founders recount how the award show filled a gap in recognition for diaspora talent and became a unifying force for Portuguese communities spread across the world.

The conversation highlights how the IPMA’s have become a cultural anchor for immigrants and their descendants—many of whom left Portugal during periods of hardship and longed for a way to reconnect with their identity. The show’s success stems from an all‑volunteer team, deep personal commitment, and a focus on inclusivity across music styles, from traditional concertina to contemporary pop. The community aspect is carried throughout backstage, as the invited musicians are given all the means to have a wonderful stay.

The episode of &ldquo;The Heart of Hustle of Portugal&rdquo; explores the origins and evolution of the International Portuguese Music Awards (IPMA), founded by musicians David Saraiva and Jos&eacute; &ldquo;Zach&rdquo; Xavier and later expanded with the leadership of entrepreneur Manuel da Costa. What began as small community fundraisers grew into a global platform celebrating Portuguese and Luso‑descendant artists across genres. The founders recount how the award show filled a gap in recognition for diaspora talent and became a unifying force for Portuguese communities spread across the world.
The conversation highlights how the IPMA&rsquo;s have become a cultural anchor for immigrants and their descendants&mdash;many of whom left Portugal during periods of hardship and longed for a way to reconnect with their identity. The show&rsquo;s success stems from an all‑volunteer team, deep personal commitment, and a focus on inclusivity across music styles, from traditional concertina to contemporary pop. The community aspect is carried throughout backstage, as the invited musicians are given all the means to have a wonderful stay.

IPMA founders José “Zach” Xavier and David Saraiva, joined by Manuel da Costa, talk with Tony Gonçalves about diaspora, love for music and the importance of international recognition for Portuguese talent.

IPMA: How Portuguese music built its own global stage

There is no doubt that D.A.M.A. are one of the most successful bands in contemporary Portuguese music. For over 13 years, they have performed more than 900 concerts, filled arenas and secured a unique place in the national music scene. What sets them apart, as they often say, is not a genre but an intention: rejecting labels and exploring Portuguese culture in all its diversity, translating it into a pop universe. In this conversation with Tony Gonçalves, they revisit the origins of the project, the creative chemistry that brought them together, and the evolution that led them to this moment — including their upcoming appearance at the International Portuguese Music Awards in the United States.

Cristo and Coimbra, two of the band’s three members, explain how D.A.M.A. was born from friendship, poem-writing, and a shared desire to “do things the right way.” They reflect on growing up under public scrutiny, on the early “boy band” label, and on the need to prove they were far more than that. Above all, they emphasise the strength of their personal bond — a three‑way democracy, moments of disagreement, and the commitment to still be sharing stages when they’re 60.

Today, D.A.M.A. embrace a clear mission: to carry Portuguese culture forward, without filters or borders. This mission comes to life in the projects that take them to the Alentejo, to the Minho, and soon to other Lusophone regions, immersing themselves in local traditions to recreate rhythms and emotions through a contemporary lens. It is this refusal to limit themselves — geographically, aesthetically, or musically — that keeps the band relevant and prepares them for the next chapter.

There is no doubt that D.A.M.A. are one of the most successful bands in contemporary Portuguese music. For over 13 years, they have performed more than 900 concerts, filled arenas and secured a unique place in the national music scene. What sets them apart, as they often say, is not a genre but an intention: rejecting labels and exploring Portuguese culture in all its diversity, translating it into a pop universe. In this conversation with Tony Gon&ccedil;alves, they revisit the origins of the project, the creative chemistry that brought them together, and the evolution that led them to this moment &mdash; including their upcoming appearance at the International Portuguese Music Awards in the United States.
Cristo and Coimbra, two of the band&rsquo;s three members, explain how D.A.M.A. was born from friendship, poem-writing, and a shared desire to &ldquo;do things the right way.&rdquo; They reflect on growing up under public scrutiny, on the early &ldquo;boy band&rdquo; label, and on the need to prove they were far more than that. Above all, they emphasise the strength of their personal bond &mdash; a three‑way democracy, moments of disagreement, and the commitment to still be sharing stages when they&rsquo;re 60.
Today, D.A.M.A. embrace a clear mission: to carry Portuguese culture forward, without filters or borders. This mission comes to life in the projects that take them to the Alentejo, to the Minho, and soon to other Lusophone regions, immersing themselves in local traditions to recreate rhythms and emotions through a contemporary lens. It is this refusal to limit themselves &mdash; geographically, aesthetically, or musically &mdash; that keeps the band relevant and prepares them for the next chapter.

Miguel Cristovinho (Cristo) and Miguel Coimbra, two of the three members of the band D.A.M.A., sit down for a conversation with Tony Gonçalves on the podcast “The Heart & Hustle of Portugal”

Rerelease: From small town to unicorn: Virgilio Bento and Sword Health’s success

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