This week we're doubling down on Las Vegas – specifically to its hotel occupancy numbers, which were surprisingly weak this summer. Our hotels editor Christina Jelski has been talking with Las Vegas tourism authorities about two new campaigns designed to drive interest: a splashy marketing campaign touting “fabulous Las Vegas” as well as a more targeted effort to lure travelers with value-add promotions. 

With Christina, Kyle Owusu, director of credit research and lead expert/analyst for casino and gaming coverage at Octus, and Matt Powell, CEO of the Moroch advertising agency in Dallas, we look at: Who are Vegas’ missing travelers? Plus, whether Vegas is a luxury destination and why it's important to stay balanced for travelers at different price points, competition outside of Las Vegas, those new marketing campaigns -- and more.

Episode sponsor

This episode is sponsored by Travel Insured International https://www.travelinsured.com

Related links:

Las Vegas hotels grapple with steep occupancy decline https://www.travelweekly.com/Travel-News/Hotel-News/Las-Vegas-hotels-grapple-with-steep-occupancy-decline

Las Vegas' new ad campaigns coincides with tourism slump https://www.travelweekly.com/North-America-Travel/Las-Vegas-new-ad-campaign-long-term-play

'Fabulous' at every price point is the new message from Las Vegas https://www.travelweekly.com/North-America-Travel/Fabulous-ad-campaign-for-Las-Vegas

Caesars Entertainment's Q2 concerns soft summer for Las Vegas: https://www.travelweekly.com/Travel-News/Hotel-News/Caesars-Entertainment-reports-soft-summer-in-Las-Vegas-amid-declining-occupancy

Octus https://octus.com/

Moroch https://moroch.com/