Last summer, Folo host Rebecca Tobin got the opportunity to cruise Mitsui Ocean Cruises, a line that’s based in Japan and created for and curated for and sold to Japanese travelers – but is also now marketing to North Americans.

On this episode, Anthony Kaufman, a cruise veteran who is now Mitsui’s head of commercial strategies, talks about how to take a cruise experience devoted to one market and entice another, and how Mitsui is a different experience from a U.S. based cruise line with Asia-positioned ships.

This episode was recorded on Dec. 5, and has been edited for length and clarity.

Episode sponsor

This episode is sponsored by the Globus family of brands https://www.globusandcosmos.com/

Related links

Japan by sea https://www.travelweekly.com/Cruise-Travel/Japan-by-sea-Mitsui-Ocean-Cruises

Cruise lines increase Asia sailings to meet Japan's blossoming appeal https://www.travelweekly.com/Cruise-Travel/Increase-Asia-sailings-with-Japan-high-demand

The sun rises on Japan tourism https://www.travelweekly.com/Asia-Travel/The-sun-rises-on-Japan-tourism

Mitsui Ocean Cruises https://www.mitsuioceancruises.us/