Last summer, Folo host Rebecca Tobin got the opportunity to cruise Mitsui Ocean Cruises, a line that’s based in Japan and created for and curated for and sold to Japanese travelers – but is also now marketing to North Americans.

On this episode, Anthony Kaufman, a cruise veteran who is now Mitsui’s head of commercial strategies, talks about how to take a cruise experience devoted to one market and entice another, and how Mitsui is a different experience from a U.S. based cruise line with Asia-positioned ships.

This episode was recorded on Dec. 5, and has been edited for length and clarity.

Winter series:

This episode is part of our annual Winter Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was originally published Jan. 12 and has been edited for length and clarity. 

Episode sponsor

This episode is sponsored by AmaWaterways https://www.amawaterways.com

Related links

Japan by sea https://www.travelweekly.com/Cruise-Travel/Japan-by-sea-Mitsui-Ocean-Cruises

Cruise lines increase Asia sailings to meet Japan's blossoming appeal https://www.travelweekly.com/Cruise-Travel/Increase-Asia-sailings-with-Japan-high-demand

The sun rises on Japan tourism https://www.travelweekly.com/Asia-Travel/The-sun-rises-on-Japan-tourism

Mitsui Ocean Cruises https://www.mitsuioceancruises.us/