On this episode, Karthik sits with Ajay Pratap Singh- CEO of Sportskeeda. Ajay discusses sports writing and the emotional grip of sports in India. They talk about what Indian fans love, what they don't and what keeps them engaged with sports in 2022. Ajay also talks about other sports beyond cricket, how millennials are transforming the way sports content is consumed and the diversification of consumer taste!

This and much more on this episode of The Filter Koffee Podcast!

Listen to this conversation and don't forget to rate us on Spotify and Apple Podcasts!Tweet to Karthik Nagarajan (@The_Karthik): https://twitter.com/The_Karthik and follow his WordPress handle here (filterkoffee.com).

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