The Experience EffectTHE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
The Experience Effect Podcast
We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay th…6 clip(s)
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When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.
GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
Host: Andrew Birmingham
