Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
Host: Andrew Birmingham

THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
12:50

THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
13:46

THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
10:31