The Experience EffectTHE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
The Experience Effect Podcast
We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay th…6 clip(s)
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Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
Host: Andrew Birmingham
