The Experience EffectTHE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making
The Experience Effect Podcast
We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay th…These days, anyone with a smartphone has a global marketplace at
their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist Stefan Bode explains how our brains operate, and we talk to XM expert Bruce Temkin on why this understanding is so important for good business.
GUESTS: Dr Stefan Bode, Associate Professor, Decision Neuroscience Laboratory at the University of Melbourne
Bruce Temkin, Head of the XM Institute at Qualtrics
Host: Andrew Birmingham, which-50.com
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The Experience Effect
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