Carl J Cox has led seven organisations across four continents to significant growth. Today, Carl is CEO and founder of 40 Strategy and author of Amazon bestseller, Lost at CEO, An Entrepreneur’s Guide to Strategy.  Carl shares his career trajectory, which is marked by diverse roles, from CFO to IT manager, which equipped him with unique insights into business growth and strategy.

He recounts how a health scare led him to set ambitious goals: starting a podcast, writing a book, and running a marathon. Carl highlights the difference between setting goals and having a strategic plan, stressing the necessity of a clear purpose and execution strategy. He advocates for data-driven decision-making and the significance of frequent progress evaluations. The episode concludes with Carl recommending the book “The Four Disciplines of Execution” and discussing the importance of having a practical plan to ensure strategy implementation.

Takeaways

• Effective strategic planning is crucial for building and executing successful business strategies.
• Carl’s diverse career roles have provided him with a comprehensive understanding of business growth and operations.
• Carl stresses the importance of making strategic decisions based on data rather than opinions.
• Many companies fail at strategy due to poor execution, highlighting the need for a strong implementation plan.
• Prioritising the most impactful goals ensures better focus and higher chances of success.
• Businesses should continuously strive to improve customer experience, employee engagement, and overall operations.
• Setting goals with a clear purpose, vision, and execution strategy significantly increases the likelihood of achieving them.

Follow Carl J Cox 
https://40strategy.com/
https://www.linkedin.com/in/carljcox/
https://www.youtube.com/@40strategy/featured
https://x.com/40Strategy

Books on this episode
Lost at CEO: An Entrepreneurs guide to Strategy https://amzn.to/3OHF9AI
The Four Disciplines of Execution https://amzn.to/3OPGEwL 
Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

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