This episode is the first in a seven-part series exploring the themes of my forthcoming book ‘Bigger Isn’t Better, Better is Better’. Joined by Evolution Partners coaches Andres Zylberberg & Richard Peake, the discussion introduces the central premise: that for owner-led companies, increasing size does not necessarily deliver greater freedom, wealth, or fulfilment. Instead, I propose a framework built around compounding improvements in five core areas—team, customers, offering, financials, and life by design. 

The series aims to provide leaders with practical insights, real-world examples, and guidance on building a better business and a more meaningful life. 

Takeaways 

• A better business focuses on compounding improvements, not just chasing rapid growth. 
• Owner-led companies require discipline and patience to avoid becoming impulsive risk takers. 
• Growth without strategy, team alignment, or profitability often leads to frustration and regret. 
• Entrepreneurship promises freedom, but without structure it can trap owners in unfulfilling businesses. 
• Falling out of love with a business is more common than often acknowledged. 
• Compounding in team, customers, offering, and financials creates sustainable success and fulfilment. 
• ‘Better is better’ challenges the assumption that every business must always grow bigger. 
• Aligning business performance with personal goals ensures both professional achievement and a meaningful life. 

Details of my new book:
Bigger isn’t Better, Better is Better: Avoiding the pressure of endless growth to build a better business (and better life) https://evolutionpartners.com.au/bigger-isnt-better/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter  https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles 
on https://twitter.com/Evolution_Perth 

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