Journey from Classroom to CEO: Starting and Growing an Education Business

In this episode of the Education Business Podcast, host Claire Riley speaks with Katie, the co-founder of Picture News.

Katie shares her journey from teaching Key Stage 2 to starting an educational business that provides news resources for schools. The discussion covers the initial challenges of balancing a new business with raising three young children, the organic growth of Picture News through email marketing, and the division of business responsibilities with her husband.

Katie also emphasises the importance of customer service, community building, and adapting business strategies based on feedback.

The episode concludes with Katie sharing insights on sustaining motivation, the importance of hard work and sacrifices, and being reflective and adaptable when running an education-focused business.

00:00 Introduction to the Education Business Podcast 

01:10 Meet Katie: From Teacher to Entrepreneur 

02:54 Starting Picture News: The Early Days 

04:16 Balancing Family and Business 

09:15 Growth and Milestones

15:06 Marketing and Customer Retention Strategies 24:03 Challenges and Lessons Learned 

29:50 Final Thoughts and Advice for Education Entrepreneurs 

33:55 Closing Remarks and Sponsor Message

All About Katie:

Website: www.picture-news.co.uk 
Instagram: https://www.instagram.com/kt984  
LinkedIn: https://www.linkedin.com/in/katieharrisonpn/ 
Facebook: https://www.facebook.com/kt984