Episode Overview

In this episode, Claire Riley is joined by Ian Hunter, founder of Lyme Education Consulting, to explore how education businesses can successfully expand into international markets. With over 27 years in edtech and global education, Ian shares practical insights on trust, localisation, market research, and common mistakes to avoid when going global.



All About Ian:
Ian has worked in the EdTech market for over 25 years and has worked for some of the largest education companies in the world including Tes Global, Discovery Education and RM Education.

As Global Director, Sales Director or Commercial Director he has been responsible for driving growth across a range of EdTech products and services to schools, colleges, Universities and Ministries of Education globally.

Website: https://www.limeedu.co.uk/
LinkedIn: ianhunter7
X: @ianlhunter

 

Episode Overview
In this episode, Claire Riley is joined by Ian Hunter, founder of Lyme Education Consulting, to explore how education businesses can successfully expand into international markets. With over 27 years in edtech and global education, Ian shares practical insights on trust, localisation, market research, and common mistakes to avoid when going global. 
All About Ian: Ian has worked in the EdTech market for over 25 years and has worked for some of the largest education companies in the world including Tes Global, Discovery Education and RM Education.
As Global Director, Sales Director or Commercial Director he has been responsible for driving growth across a range of EdTech products and services to schools, colleges, Universities and Ministries of Education globally. Website: <a href="https://www.limeedu.co.uk/">https://www.limeedu.co.uk/</a> LinkedIn: ianhunter7 X: @ianlhunter
&nbsp;

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast

Building a business in education can feel overwhelming—but you don’t have to do it alone.

Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.

Each episode dives into the realities of running and growing an education business—from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You’ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire’s own experiences of successes and setbacks along the way.

Whether you’re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.

Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Building a business in education can feel overwhelming&mdash;but you don&rsquo;t have to do it alone.
Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.
Each episode dives into the realities of running and growing an education business&mdash;from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You&rsquo;ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire&rsquo;s own experiences of successes and setbacks along the way.
Whether you&rsquo;re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.
Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Ian Hunter: Breaking into International Education Markets

What really happens when a teacher leaves the classroom and builds an education business?

In this episode, Claire Riley is joined by John Nichols, President of The Tutors’ Association and founder of an international education consultancy, to unpack the uncomfortable truths about teaching, tutoring, and entrepreneurship in education.

John shares his unconventional journey from Teach First science teacher to full-time tutor, and eventually to leading one of the UK’s most influential professional bodies in tuition. Along the way, he talks candidly about why classroom teaching didn’t suit him, why tutoring worked immediately, and why many education businesses struggle when they try to scale — especially in edtech.

This is a grounded, no-hype conversation about responsiveness, mindset shifts, boundaries, and what teachers must unlearn if they want to succeed in business. If you’re a former teacher building (or thinking of building) an education business, this episode will challenge how you think about work, value, and impact.

 


00:01:30 - John’s Exit from Teaching

00:05:20 - Discovering Tutoring — and Earning More Fast

00:11:40 - Teaching vs Tutoring: What Actually Changes

00:06:30 - From Tutor to Business Owner

00:07:30 - The Reality of Building an EdTech Company

00:17:40 - Managing Multiple Roles and Businesses

00:20:30 - Teams, Expectations, and Cultural Differences

00:28:30 - Responsiveness as a Business Superpower

00:35:00 - The Future of Education and Private Provision

 

All About John:

John Nichols is a former teacher, tutor, President of The Tutors' Association (TTA) and co-founder of the education technology and consulting company, Get My Grades Limited. He has a wealth of experience in education with over 13,000 hours of personal teaching experience, as well as having implemented a high-impact educational technology programme to over 27,000 students in Africa and delivering impactful teacher training based on modern cognitive science and its practical application in the classroom. As elected President of The Tutors' Association since 2020, John led on the sectoral engagement with the DfE and its contracted delivery partners in the National Tutoring Programme (NTP) and has created and implemented the international growth strategy and led engagement with UNESCO, UK Government departments (DfE, DBT and HMRC) as well as with education stakeholders in the UK and around the world.

Website: https://thetutorsassociation.org.uk/
LinkedIn: https://www.linkedin.com/in/john-nichols-2556693b/

 

What really happens when a teacher leaves the classroom and builds an education business?
In this episode, Claire Riley is joined by John Nichols, President of The Tutors&rsquo; Association and founder of an international education consultancy, to unpack the uncomfortable truths about teaching, tutoring, and entrepreneurship in education.
John shares his unconventional journey from Teach First science teacher to full-time tutor, and eventually to leading one of the UK&rsquo;s most influential professional bodies in tuition. Along the way, he talks candidly about why classroom teaching didn&rsquo;t suit him, why tutoring worked immediately, and why many education businesses struggle when they try to scale &mdash; especially in edtech.
This is a grounded, no-hype conversation about responsiveness, mindset shifts, boundaries, and what teachers must unlearn if they want to succeed in business. If you&rsquo;re a former teacher building (or thinking of building) an education business, this episode will challenge how you think about work, value, and impact.
&nbsp;
 00:01:30 - John&rsquo;s Exit from Teaching
00:05:20 - Discovering Tutoring &mdash; and Earning More Fast
00:11:40 - Teaching vs Tutoring: What Actually Changes
00:06:30 - From Tutor to Business Owner
00:07:30 - The Reality of Building an EdTech Company
00:17:40 - Managing Multiple Roles and Businesses
00:20:30 - Teams, Expectations, and Cultural Differences
00:28:30 - Responsiveness as a Business Superpower
00:35:00 - The Future of Education and Private Provision
&nbsp;
All About John: John Nichols is a former teacher, tutor, President of The Tutors' Association (TTA) and co-founder of the education technology and consulting company, Get My Grades Limited. He has a wealth of experience in education with over 13,000 hours of personal teaching experience, as well as having implemented a high-impact educational technology programme to over 27,000 students in Africa and delivering impactful teacher training based on modern cognitive science and its practical application in the classroom. As elected President of The Tutors' Association since 2020, John led on the sectoral engagement with the DfE and its contracted delivery partners in the National Tutoring Programme (NTP) and has created and implemented the international growth strategy and led engagement with UNESCO, UK Government departments (DfE, DBT and HMRC) as well as with education stakeholders in the UK and around the world. Website: <a href="https://thetutorsassociation.org.uk/">https://thetutorsassociation.org.uk/</a> LinkedIn: <a href="https://www.linkedin.com/in/john-nichols-2556693b/">https://www.linkedin.com/in/john-nichols-2556693b/</a>
&nbsp;

John Nichols: The Uncomfortable Truths of Teaching, Tutoring, and Entrepreneurship

Podcast Overview

What happens when a teacher starts questioning the relevance of what’s being taught — and decides to do something about it?

In this episode of the Education Business Podcast, host Claire Riley is joined by Darren Norman, founder of Headline Maths, who shares his journey from a 17-year teaching career to building an education business rooted in real-world relevance.

Darren talks honestly about the mindset shift from teacher to business owner, the fear and self-doubt that comes with leaving a stable career, and why feedback from schools has become the most valuable driver of his product’s growth. He also explains the thinking behind Headline Maths: using current news stories to help students finally answer the question, “When am I ever going to use this?”

This episode is especially valuable for teachers who are curious about starting a business, founders who are early in their journey, and anyone wrestling with confidence, relevance, or making the leap into something new.

 

00:00 Introduction
01:20 Darren’s teaching career background
02:45 “Why do we need to know this?”
03:30 The idea behind Headline Maths
06:00 Leaving teaching & working alone
07:10 Fear, stability & self-doubt
08:00 Creating structure as a solo founder
09:10 Misconceptions about education businesses
11:00 Feedback from schools
13:00 Handling feedback emotionally
15:00 Growth plans & future vision
16:30 Teacher vs business owner identity
17:30 Making maths meaningful for students
21:00 Final advice for new founders




All About Darren:

A teacher of 17 years specialising in Maths, with experience teaching PE and Science. He spent over 10 years in SEN schools before moving to Spain mid-Covid for a change, teaching Maths in an International School, where he became Head of Department for the Secondary School.

He fell into teaching Maths when a sports club placement during university fell through, leading him to a special school where he stayed for 6 years as both a TA and teacher. He volunteered to teach Maths to cover a maternity post and discovered a lasting passion for the subject.

He did not come to Maths naturally, which has shaped his ability to break concepts into clear, manageable steps and make the subject more accessible. Over time, he grew tired of hearing the same questions from students: “what’s the point?” and “when will I ever need this?” He saw that traditional exam content and textbooks often felt irrelevant, which led him to create a clear purpose — to Make Maths Meaningful by helping students see its real value and presence in everyday life.

He now teaches Maths privately online and is building Headline Maths, while still based in Spain.

A keen sportsman, he has represented GB Teachers in Rugby League and made an unofficial appearance for Spain. Now retired from competitive sport, he keeps active through running, cycling, and swimming.

He lives on the coast south of Valencia with his girlfriend, who is a primary school teacher and leader. He is looking to grow the Headline Maths client list across the UK and internationally, with the aim of changing how students perceive Maths.


Website: www.headlinemaths.com
Instagram: @headline_maths
Facebook: Headline Maths

Podcast Overview
What happens when a teacher starts questioning the relevance of what&rsquo;s being taught &mdash; and decides to do something about it?
In this episode of the Education Business Podcast, host Claire Riley is joined by Darren Norman, founder of Headline Maths, who shares his journey from a 17-year teaching career to building an education business rooted in real-world relevance.
Darren talks honestly about the mindset shift from teacher to business owner, the fear and self-doubt that comes with leaving a stable career, and why feedback from schools has become the most valuable driver of his product&rsquo;s growth. He also explains the thinking behind Headline Maths: using current news stories to help students finally answer the question, &ldquo;When am I ever going to use this?&rdquo;
This episode is especially valuable for teachers who are curious about starting a business, founders who are early in their journey, and anyone wrestling with confidence, relevance, or making the leap into something new.
&nbsp;
00:00 Introduction 01:20 Darren&rsquo;s teaching career background 02:45 &ldquo;Why do we need to know this?&rdquo; 03:30 The idea behind Headline Maths 06:00 Leaving teaching &amp; working alone 07:10 Fear, stability &amp; self-doubt 08:00 Creating structure as a solo founder 09:10 Misconceptions about education businesses 11:00 Feedback from schools 13:00 Handling feedback emotionally 15:00 Growth plans &amp; future vision 16:30 Teacher vs business owner identity 17:30 Making maths meaningful for students 21:00 Final advice for new founders 
All About Darren:
A teacher of 17 years specialising in Maths, with experience teaching PE and Science. He spent over 10 years in SEN schools before moving to Spain mid-Covid for a change, teaching Maths in an International School, where he became Head of Department for the Secondary School.
He fell into teaching Maths when a sports club placement during university fell through, leading him to a special school where he stayed for 6 years as both a TA and teacher. He volunteered to teach Maths to cover a maternity post and discovered a lasting passion for the subject.
He did not come to Maths naturally, which has shaped his ability to break concepts into clear, manageable steps and make the subject more accessible. Over time, he grew tired of hearing the same questions from students: &ldquo;what&rsquo;s the point?&rdquo; and &ldquo;when will I ever need this?&rdquo; He saw that traditional exam content and textbooks often felt irrelevant, which led him to create a clear purpose &mdash; to Make Maths Meaningful by helping students see its real value and presence in everyday life.
He now teaches Maths privately online and is building Headline Maths, while still based in Spain.
A keen sportsman, he has represented GB Teachers in Rugby League and made an unofficial appearance for Spain. Now retired from competitive sport, he keeps active through running, cycling, and swimming.
He lives on the coast south of Valencia with his girlfriend, who is a primary school teacher and leader. He is looking to grow the Headline Maths client list across the UK and internationally, with the aim of changing how students perceive Maths.
 Website: <a href="http://www.headlinemaths.com/">www.headlinemaths.com</a> Instagram: @headline_maths Facebook: Headline Maths

Darren Norman: The Gradual Shift from Teacher to Business Owner

Overview

In this episode of The Education Business Podcast, host Claire Riley speaks with education consultant Aidan Severs about his journey from classroom teacher and school leader to running his own education business. Aidan shares how blogging, leadership roles, and consultancy work helped him find his niche, as well as the personal and professional challenges that shaped his decision to go independent. The conversation explores balancing family life with entrepreneurship, redefining success beyond income, and practical advice for teachers considering starting their own education business.

 

00:00 – Introduction to the podcast
02:00 – Aidan’s journey into teaching
04:30 – Discovering a passion for educational research
06:30 – From school leadership to consultancy
09:00 – COVID and personal challenges
14:00 – Rebalancing work and family life
17:00 – How life experiences shape his work
22:00 – Advice for new education entrepreneurs
30:00 – Making yourself known
33:00 – Final reflections and purpose
36:00 – Closing

 

All about Aidan

With 20 years of experience in education, Aidan takes a holistic approach to primary education, collaborating with leaders and teachers on ensuring they get the very best for the children they teach.

Website: www.aidansevers.com
Instagram: www.instagram.com/aidanseversconsulting
LinkedIn: linkedin.com/in/aidan-severs
Facebook: facebook.com/AidanSevers

Overview
In this episode of&nbsp;The Education Business Podcast, host Claire Riley speaks with education consultant Aidan Severs about his journey from classroom teacher and school leader to running his own education business. Aidan shares how blogging, leadership roles, and consultancy work helped him find his niche, as well as the personal and professional challenges that shaped his decision to go independent. The conversation explores balancing family life with entrepreneurship, redefining success beyond income, and practical advice for teachers considering starting their own education business.
&nbsp;
00:00 &ndash; Introduction to the podcast 02:00 &ndash; Aidan&rsquo;s journey into teaching 04:30 &ndash; Discovering a passion for educational research 06:30 &ndash; From school leadership to consultancy 09:00 &ndash; COVID and personal challenges 14:00 &ndash; Rebalancing work and family life 17:00 &ndash; How life experiences shape his work 22:00 &ndash; Advice for new education entrepreneurs 30:00 &ndash; Making yourself known 33:00 &ndash; Final reflections and purpose 36:00 &ndash; Closing
&nbsp;
All about Aidan With 20 years of experience in education, Aidan takes a holistic approach to primary education, collaborating with leaders and teachers on ensuring they get the very best for the children they teach. Website: <a href="http://www.aidansevers.com/">www.aidansevers.com</a> Instagram: <a href="http://www.instagram.com/aidanseversconsulting">www.instagram.com/aidanseversconsulting</a> LinkedIn: <a href="http://linkedin.com/in/aidan-severs">linkedin.com/in/aidan-severs</a> Facebook: <a href="http://facebook.com/AidanSevers">facebook.com/AidanSevers</a>

Ian Hunter: Breaking into International Education Markets

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