Have you noticed how searching online feels different lately? Instead of Googling stuff, more people are just… chatting with AI. It’s a big shift from SEO, Search Engine Optimization, to something called
GEO: Generative Engine Optimization. Basically, AI gives you answers straight up, no clicking around. But just as we’re getting comfy with this new way of searching, boom Amazon Web Services goes down and reminds us how fragile our digital lives really are. So what does all this mean for you
and me? We’ve got Olivier Tshimbidi in studio, our resident tech expert to help us make sense of it all.