Big news for the creative industry! The SABC is once again partnering with the prestigious Loeries for Creative Week 2025 — the leading award show for brand communications across Africa and the Middle East. This year, Cape Town will host the continent’s brightest creative minds from October 5th to 10th, with a week packed full of masterclasses, expos, and the highly anticipated awards nights.
To unpack what this partnership means for the industry and for South Africa’s creative economy, we’re joined by Maijang Mpherwane, SABC Group Executive for Video Entertainment.