What does it take to grow one of California’s leading cannabis brands while navigating strict regulations and changing public perceptions? In this episode of The Dodi Connection, host Mr. Wowser and guest co-host Mercury X Uni sit down with Anthony Astolfi, president of Blue Yellow, and Charlotte Daciolas, operations and compliance coordinator at March and Ash.

Anthony shares how early experiments in tech, programming, and social media marketing led him to shape cannabis branding and digital strategy, while Charlotte reflects on her journey from the service industry into compliance leadership. Together, they explore the balance between creativity and regulation, the cultural shift around cannabis, and how March and Ash has built a unique ecosystem that invests in its people.

It’s a candid look at the future of cannabis innovation, compliance, and culture — from those helping to build it.

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Some of the notable moments from this episode are: 

00:00 – Welcome to TDOC with Mr. Wowser and Mercury X Uni

01:23 – Meet Anthony Astolfi and Charlotte Daciolas

02:00 – Growing up in San Diego and Oceanside

04:01 – Anthony’s path from tech to cannabis marketing

05:40 – Charlotte on cannabis stigma in a conservative town

07:26 – Cannabis, culture, and the entertainment connection

11:52 – Building Blue Yellow and its role with March and Ash

16:49 – Charlotte’s journey from CVS to cannabis compliance

18:57 – No Tax Tuesdays and the rise of cannabis e-commerce

23:43 – The future of compliance, AI, and cultivating new talent