Are you struggling to grow your direct selling business because some social media strategies just don’t feel like you? In this powerful solo episode of the Direct Selling Accelerator Podcast, I’m breaking down why you’re not selling a product - you’re selling yourself. Plus, with so much AI-generated content around now, platforms like Instagram and Facebook are prioritising real, raw, and relatable content more than ever. 

In this episode, I share three essential strategies to help you show up authentically on social media, build trust with your audience, and grow your business without pretending to be someone you’re not. We talk about why perfection is hurting your results, how sharing the messy middle creates connection, and why simply hitting record can be the most powerful move you make. 

If you want more engagement, stronger relationships, and sustainable growth, this episode is a must-watch.

I’ll be talking about:

➡ [0:00] Introduction 

➡ [03:05]  Real, Raw & Relatable Content Is Being Prioritised

➡ [07:15]  Strategy #1: Show the Messy Middle

➡ [11:45]  Why “Perfect” Content Stops People Joining You

➡ [15:12]  Strategy #2: Document the Journey

➡ [20:09]  Strategy #3: Just Hit Record

➡ [24:33]  Why Showing Up Anyway Builds Confidence

➡ [29:00]  Final Reminder: Sell You First

Resources:

Book:

➡ Show Up Anyway — Sam Hind: ​​https://a.co/d/8rk0Qth

Previous Episodes

EP 172 Jeri Taylor-Swade: https://youtu.be/VyQDP-PW-CU

EP 203 Solo : https://youtu.be/6SX7W9H0wnE

EP 203 Gaya Samarasingha: https://youtu.be/6ew2kxBEVY8

EP 227 Richard Bliss Brooks: https://youtu.be/_AjQYgQnmtE

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: community_manager@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome