Are you feeling excited about AI, but also a little overwhelmed by how to actually use it in your Direct Selling business? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by Justin Belobaba, Founder and CEO of Nowsite, to unpack exactly how AI can support your growth without replacing your authenticity. 

Justin brings over 20 years of experience in the tech world and has built four highly successful technology companies, giving him a rare perspective on where AI is heading and how Direct Sellers can leverage it wisely. We dive into the right and wrong ways to use AI, the biggest missed opportunities in the industry, and why productivity—not automation—is the real advantage. Justin also shares powerful predictions for 2026, including smarter personalisation, AI assistants, and simpler, step-by-step systems that help distributors know exactly what to do next. If you want clarity, confidence, and a practical approach to AI, this episode is for you.

We’ll be talking about:

➡ [00:00] – Introduction

➡ [01:18] – Introducing Justin Belobaba

➡ [04:45] – Justin’s Tech Journey & Why Nowsite Was Created

➡ [07:54] – The Accidental Entry into Network Marketing

➡ [14:02] – The Moment AI Changed Everything

➡ [17:09] – AI as the Missing Coach for New Distributors

➡ [19:00] – The Biggest Missed Opportunities in the Industry

➡ [24:48] – Misconceptions About AI & Perfection Paralysis

➡ [28:18] – The Best Way Consultants Should Use AI Today

➡ [30:54] – The Dangers of Over-Automation

➡ [41:21] – AI, Data & the Future of Personalisation

➡ [46:51] – AI Predictions for 2026

➡ [52:27] – Where to Find Nowsite

➡ [53:11] – How Justin uses AI personally

➡ [56:36] - Justin shares his favourite book

➡ [57:06] - Justin shares a quote from his high school principal

➡ [57:48] - Justin reveals his desired superpower

➡ [01:01:06] - Justin shares a deeply personal reflection

➡ [01:02:03] - Final thoughts

Resources

Recommended Book:

➡ Oh, the Places You’ll Go! by Dr. Seuss - https://bit.ly/4qOgZ8p

Quotes:
➡ “To whom much is given, much is expected.”

About our guest:

Justin Belobaba is the Founder & CEO of Nowsite, the leader in AI-powered sales and marketing software for the direct selling industry. A serial tech entrepreneur with three successful exits, his companies have been named among the Top 10 Fastest Growing in Canada four times.  He was also recognized as Canadian Young Entrepreneur of the Year, and is an active member of the Young Presidents Organization.  A magna cum laude graduate of Harvard, Justin is a Crossfit enthusiast, a huge fan of Chelsea football, and lives in London with his wife Jill and their three awesome young boys.  

Connect with Justin Belobaba ​

➡ Justin Belobaba​’s LinkedIn: https://www.linkedin.com/in/justin-belobaba-65462b5?originalSubdomain=uk

➡ Justin Belobaba​’s Facebook: https://www.facebook.com/belobaba/

➡ Justin Belobaba​’s X: https://x.com/jbelobaba?lang=en

➡ Justin Belobaba​’s email: justin@now.site

Connect with Nowsite

➡ Website: https://now.site/

➡ LinkedIn: https://www.linkedin.com/company/nowsite-corporate/

➡ Instagram: https://www.instagram.com/nowsite/

➡ Facebook: https://www.facebook.com/nowsiteofficial

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at communnity_manager@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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