If you’ve been feeling pressure to post more just to keep up, this episode is going to take that weight off your shoulders. Today, I’m breaking down the biggest Facebook and Instagram algorithm changes heading into 2026 — and why quality now beats quantity more than ever. We’re talking about what actually drives reach today: private sharing, conversation loops, watch time, saves, and original content. 

I’ll show you why views and likes don’t matter as much as you think, how AI interest mapping works behind the scenes, and why narrowing your content focus is essential for growth. You’ll also learn why Facebook groups are making a major comeback and how authentic, less-polished content is outperforming over-edited posts. If you want a sustainable social media strategy that grows your direct selling business without burning you out, this episode will give you the clarity and confidence to move forward — one smart shift at a time.

So grab your pen and paper, and let’s get stuck in!

I’ll be talking about:

➡ [00:00] – Introduction
➡ [01:28] – Algorithm Shifts Heading Into 2026
➡ [02:30] – How Content Is Ranked Today
➡ [04:06] – Private Sharing, aka Dark Social
➡ [05:45] – Conversation Loops & Trust Signals
➡ [07:48] – Red Threads & AI Interest Mapping
➡ [11:48] – Reels, Watch Time & What Actually Matters
➡ [15:09] – Authentic Beats Polished Content
➡ [16:06] – Saveable Content Wins
➡ [17:24] – Posting Frequency Is Dropping
➡ [19:15] – Facebook Groups & Community Growth
➡ [20:48] – Original Content Is Non-Negotiable
➡ [22:09] – One Degree Shifts That Move Mountains

Resources:

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

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