Nienke van der Malen, CEO of Conferli, talks AMI Editor James Lancaster through research which shows associations are being more proactive when it comes to choosing where to meet.

1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the words you hear when you talk to associations about the tender process.

2:51 In most cases there is no standard tender process in place.

4:27 Only 30 per cent of associations require a local host.

5:10 There’s been a switch. Associations are now proactively approaching destinations

5:40 There’s been a huge switch from destination branding to eco-system branding

8:00 Associations see hybrid as two different tenders – and they don’t like it!

11:20 We have a long way to go communicating what we can do

13:50: Nowadays the bidding process is still very political

18:10: I remember losing a bid to another city where the president had proposed to his wife!