When COVID shut down his gyms, Grant pivoted and launched an American-made barbell and plates company, proving once again that Marines adapt and overcome. Major Grant Broggi is a Marine officer, founder of The Strength Co., Starting Strength Coach, and American entrepreneur.

Grant shares his story of growing up near Parris Island, choosing the Marine Corps after 9/11, and discovering the lifelong connection between faith, discipline, and strength. From his days at The Citadel to leading Marines in combat zones, Grant reflects on how hardship builds leaders and why strength training is more than just lifting weights—it’s about confidence, resilience, and culture.

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TIMESTAMPS:

00:00 - Intro

03:47 - Why Grant Joined The Marine Corps

08:39 - His Father’s Lessons On Sacrifice & Building Community

15:30 - The Citadel, Doing Hard Things & Building Discipline

31:56 - Teaching People How To Get Strong

38:57 - Starting A Business During Active Duty

47:51 - The Insane Story of Why Grant Starting Making Weight Plates

01:00:34 - The Reaction To Pete Hegseth’s Speech Inside The Corps