Around the world, people have been going absolutely crazy for influencers Logan Paul and KSI’s drink brand ‘Prime’.

But now a U.S. senator is calling on the Food and Drug Administration to investigate Prime Energy.

Canadian authorities also will recall the product, despite the fact that Prime says they haven’t officially launched the drink there yet.

In today’s deep dive, we’ll look at how one drink brand has been so popular and so controversial all at once.

Listen to The Threads vs Twitter cage match.

Credits
Hosts: Zara Seidler and Sam Koslowski
Producer: Ninah Kopel

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