In this episode, Mike White, Chief Science Officer at Ravensdown, explains how Hawkeye Pro, the cooperative’s precision nutrient management platform, is helping New Zealand farmers apply the right nutrients in the right place at the right time. Drawing on years of research, soil science, and advanced technology, Mike outlines how Hawkeye Pro combines soil testing, remote sensing, farm-specific data, and AI to deliver measurable value while being considerate of the environment.

Guest:

• Mike White, Chief Science Officer, Ravensdown

Host:

• Sarah Perriam-Lampp, Editor-in-Chief, CountryWide

Mike explores practical applications of the platform, including its 100m²-level precision for dairy, sheep, and beef farms, seamless integration with farm systems, and decision-making tools that support both efficiency and compliance. He also discusses the potential productivity gains for farmers, highlights how Hawkeye Pro supports agri-managers in optimising farm performance, and outlines the future of precision nutrient management as the platform continues to evolve.

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