Mandeep Grover, General Manager for Refractive Surgery, Asia-Pacific & Japan for Abbott Vision is passionate about the opportunities digital offers marketers even though the healthcare industry he works in is highly regulated.

Having worked extensively in Australia and Asia, Mandeep has found that success still comes back to marketing fundamentals: know your customer and give them what they want, how and where they want it. Being able to better connect his customers to their customers, in his case physicians to their patients, is an exciting opportunity for digital marketers.