eBay: The Importance of Digital Product Management

With a rich digital marketing and sales background, Kristin Kunasingam has chosen to work as a Senior Product Manager for eBay. While digital marketing gets all the attention, looking after the digital ‘products’ that users access, use and rely on is just as important. Combined with Kristin’s pas…

Allen and Unwin: The Digital Disruption of Book Publishing

Jim Demetriou's job as Allen and Unwin's Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author's digital platforms. Welc…

Tourism Australia: Pinpointing the Passion for Travel

Over 8.5 million people choose to travel to Australia every year. It's the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry. That means using data to match …

L’Oréal: The Digital Transformation of Beauty

The business of beauty has seen L’Oréal become a massive global corporation with household name brands like Lancome, Garnier, Maybelline, Redken and L’Oréal Paris. With their large range of personal and emotionally engaging products, L’Oréal has decided globally that digital marketing is a key str…

Bayer: A Cross-Functional Approach to Digital Marketing

Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital i…

QBE Insurance: Using Social Media to Listen, Empathise and Respond

Ben Shute, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance’s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how they manage and leverage their social media i…

Lithium Technologies: Meeting Extreme Customer Expectations With Digital

Adele Bernard, Marketing Director APAC of Lithium Technologies is a self-described “tech chick” having worked with several technology based small-medium organisations for over 15 years. With a remit that has covered up to 16 countries, Adele believes that today digital marketing and taking a 3600 v…

Abbott Vision Care: Digital Marketing in Highly Regulated Markets

Mandeep Grover, General Manager for Refractive Surgery, Asia-Pacific & Japan for Abbott Vision is passionate about the opportunities digital offers marketers even though the healthcare industry he works in is highly regulated. Having worked extensively in Australia and Asia, Mandeep has found that…

3M: Working Like a Start-Up in an Enterprise Environment

Joe Millward, Digital Strategist & Augmented Reality Architect at 3M is one of Australia’s most experienced corporate digital marketers. One of his predictions is that if you don’t understand digital 5 years from today, you won’t have a role in marketing. Successful marketers, no matter what their …

ADMA: The Benefits of Data Driven Digital Marketing

Jodie Sangster, CEO of the Australian Data Driven Marketing Association (ADMA), discusses the benefits and the challenges for organisations looking to adopt data-driven marketing initiatives. Do consumers recognise and accept companies’ use of data to better service their needs? What internal stake…