Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives.

We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.

Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives. We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

The Corporate Digital Marketing Podcast

Bayer:  A Cross-Functional Approach to Digital Marketing

With a rich digital marketing and sales background, Kristin Kunasingam has chosen to work as a Senior Product Manager for eBay.

While digital marketing gets all the attention, looking after the digital ‘products’ that users access, use and rely on is just as important.

Combined with Kristin’s passion for sales, this episode gives you gives you refreshing perspectives into new ways digital professionals can achieve optimal results.

With a rich digital marketing and sales background, <a href="https://www.linkedin.com/in/kristinkuna/">Kristin Kunasingam</a> has chosen to work as a Senior Product Manager for eBay.
While digital marketing gets all the attention, looking after the digital &lsquo;products&rsquo; that users access, use and rely on is just as important.
Combined with Kristin&rsquo;s passion for sales, this episode gives you gives you refreshing perspectives into new ways digital professionals can achieve optimal results.

eBay: The Importance of Digital Product Management

Jim Demetriou's job as Allen and Unwin's Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author's digital platforms.

Welcome to the new world of book publishing.

Perhaps only music publishing has been as disrupted as an industry by digital communications as book publishing. The result has seen new formats - e.g. eBooks - and, of course, new channels - e.g. Amazon - that this long established industry needs to contend with.

There's a great deal to learn from Jim's experience and the flexibility he and his team has neeeded to successfully navigate the new and sometimes confusing waters of digital marketing. 

<a href="https://www.linkedin.com/in/jim-demetriou-3717301/">Jim Demetriou</a>'s job as Allen and Unwin's Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author's digital platforms.
Welcome to the new world of book publishing.
Perhaps only music publishing has been as disrupted as an industry by digital communications as book publishing. The result has seen new formats - e.g. eBooks - and, of course, new channels - e.g. Amazon - that this long established industry needs to contend with.
There's a great deal to learn from Jim's experience and the flexibility he and his team has neeeded to successfully navigate the new and sometimes confusing waters of digital marketing.&nbsp;

Allen and Unwin: The Digital Disruption of Book Publishing

Over 8.5 million people choose to travel to Australia every year. It's the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry.

That means using data to match the interests and desires of foreign visitors to the Australian destinations that will create unforgettable experiences. 

Digital plays a central role in 'closing the sale' using a range of tools including VR and social media. Then there's the leverage it provides in promoting and showcasing Hollywood heartthrob, Chris Hemsworth's role as Australia's tourism ambassador. 

It's a unique digital story but one that has insights we can all learn from.

Over 8.5 million people choose to travel to Australia every year. It's the job of <a href="https://www.linkedin.com/in/john-mackenney-37253624/">John Mackenney</a>, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry.
That means using data to match the interests and desires of foreign visitors to the Australian destinations that will create unforgettable experiences.&nbsp;
Digital plays a central role in 'closing the sale' using a range of tools including VR and social media. Then there's the leverage it provides in promoting and showcasing Hollywood heartthrob, Chris Hemsworth's role as Australia's tourism ambassador.&nbsp;
It's a unique digital story but one that has insights we can all learn from.

Bayer: A Cross-Functional Approach to Digital Marketing

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