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13. Why Culture, Retention, and Engagement are the Business

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John Duisberg sits down with Scott McMichael, Managing Director of U.S. and Canada at Improving. Improving is a technology management and consulting firm that provides technology transformation, software product engineering, and systems engineering, as well as the coaching and training to support those services.

Scott and John talk about the importance of engaging team members in a variety of ways, why salary can’t be your only driver in keeping great people at your company, and why culture, retention, and engagement are the business.

More About Scott McMichael

Scott McMichael serves as Managing Director of US and Canada at Improving, supporting the executive leadership in the Atlanta, Dallas, and Houston enterprises, and including oversight of our strategic training service offerings, national partnerships, and our signature community marketing initiative, “CodeLaunch.” His primary focus is growing and positioning Improving for greater impact across North America and to change the perception of the IT profession. This includes business development, delivery excellence, plus attracting and growing technology professionals by creating a great work culture.

Prior to working with Improving, Scott held multiple leadership positions for consulting organizations – President and COO at Innovative Architects, which was acquired by Improving in 2018; VP of Operations & Delivery at American System Corporation / Thoughtmill. As an energetic technology leader, Scott is passionate about assembling dynamic teams that deliver innovative solutions on enterprise platforms. He is a Georgia native, having served the client and his community of North Metro Atlanta for his entire career. He serves on the Alpharetta Chamber of Commerce Board of Directors, and is an active member of Conscious Capitalism’s Senior Leader Network. Scott is a graduate of Southern Polytechnic State University and resides in Milton, Georgia with his wife and four kids.



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At the heart of every successful business is a strong culture. That’s why the team at Cooleaf creat 
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