Gone are the days when we’d browse a local store if we needed a new air purifier or oven mitt. Now, many people don’t dare make a purchase without first Googling “best kitchen mixer” and browsing lists of top-tens on recommendation sites.
How did these sites come to dominate our shopping carts? And if you’re not a fan of that humidifier you got off a top-ten list, are there other ways to shop?
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