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Gone are the days when we’d browse a local store if we needed a new air purifier or oven mitt. Now, many people don’t dare make a purchase without first Googling “best kitchen mixer” and browsing lists of top-tens on recommendation sites.

How did these sites come to dominate our shopping carts? And if you’re not a fan of that humidifier you got off a top-ten list, are there other ways to shop?

GUESTS:
Inger Stole is a professor emerita at the University of Illinois
Michael Zhao was the first employee and a former deputy editor at Wirecutter
Mark Frauenfelder is a co-editor of Recomendo

Join the conversation on Facebook and Twitter.

Gone are the days when we’d browse a local store if we needed a new air purifier or oven mitt. Now, many people don’t dare make a purchase without first Googling “best kitchen mixer” and browsing lists of top-tens on recommendation sites.
How did these sites come to dominate our shopping carts? And if you’re not a fan of that humidifier you got off a top-ten list, are there other ways to shop?
GUESTS:
<ul>
<li>Inger Stole is a professor emerita at the University of Illinois</li>
<li>Michael Zhao was the first employee and a former deputy editor at Wirecutter</li>
<li>Mark Frauenfelder is a co-editor of <a href="https://www.recomendo.com/">Recomendo</a></li>
</ul>
Join the conversation on <a href="https://facebook.com/ColinMcShow">Facebook</a> and <a href="https://twitter.com/colinmcshow">Twitter</a>.

The Colin McEnroe Show is public radio’s most eclectic, eccentric weekday program. The best way to understand us is through the subjects we tackle: Neanderthals, tambourines, handshakes, the Iliad, snacks, ringtones, punk rock, Occam’s razor, Rasputin, houseflies, zippers. Are you sensing a pattern? If so, you should probably be in treatment. On Fridays, we try to stop thinking about what kind of ringtones Neanderthals would want to have and convene a panel called The Nose for an informal roundtable about the week in culture.

<a href="https://www.ctpublic.org/show/the-colin-mcenroe-show/about">The Colin McEnroe Show</a> is public radio’s most eclectic, eccentric weekday program. The best way to understand us is through the subjects we tackle: Neanderthals, tambourines, handshakes, the Iliad, snacks, ringtones, punk rock, Occam’s razor, Rasputin, houseflies, zippers. Are you sensing a pattern? If so, you should probably be in treatment. On Fridays, we try to stop thinking about what kind of ringtones Neanderthals would want to have and convene a panel called <a href="https://www.ctpublic.org/tags/the-nose">The Nose</a> for an informal roundtable about the week in culture.

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