The CEO Series with McGill's Karl MooreThe CEO Series with McGill's Karl Moore

Mark Weightman, President and CEO of the Montreal Alouettes

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This week on the CEO series, Karl sits down with Mark Weightman, President and CEO of the Montreal Alouettes. Tune in to hear about football marketing across North America, ALS’s strategic efforts to secure market share, and their inspiring comeback story from being ranked worst in the league to their rise to win the 2023 Grey Cup!

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  1. The CEO Series with McGill's Karl Moore

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The CEO Series with McGill's Karl Moore

McGill Professor Karl Moore takes you inside his CEO class that is an integral part of the McGill MB 
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