This week on the CEO series, Karl sits down with Mark Weightman, President and CEO of the Montreal Alouettes. Tune in to hear about football marketing across North America, ALS’s strategic efforts to secure market share, and their inspiring comeback story from being ranked worst in the league to their rise to win the 2023 Grey Cup!

<p>This week on the CEO series, Karl sits down with Mark Weightman, President and CEO of the Montreal Alouettes. Tune in to hear about football marketing across North America, ALS’s strategic efforts to secure market share, and their inspiring comeback story from being ranked worst in the league to their rise to win the 2023 Grey Cup!</p>

McGill Professor Karl Moore takes you inside his CEO class that is an integral part of the McGill MBA experience. Each week, some of Canada's top leaders spend an hour with Karl discussing their paths to success, insights into the latest business trends, their advice to budding entrepreneurs, their work/life balance and more.

<p>McGill Professor Karl Moore takes you inside his CEO class that is an integral part of the McGill MBA experience. Each week, some of Canada's top leaders spend an hour with Karl discussing their paths to success, insights into the latest business trends, their advice to budding entrepreneurs, their work/life balance and more.</p>

Professor Karl Moore invites you into his CEO cla…

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