Running a podcast is a long-term commitment. It also takes hard work and patience to know the right strategies that are necessary for its success. There are also times wherein you will need the help of an expert in the field of podcasting.

In this episode, Adam Jaffrey is back with us to share his knowledge about saving a stalling podcast. He talks about different strategies for those who are not growing their audience as much as they like and not generating revenue with their podcast.

Check out the show notes and listen to the podcast for a valuable perspective on the business of podcasting!

About Our Guest: 

Adam Jaffrey is the Strategy Director of Wavelength Creative. Based in Melbourne, Wavelength Creative helps brands develop high-quality podcasts from the ground up. Adam hosts two podcasts, Customer Experience Leaders and MATE: Marketing, Advertising, Technology, and Entrepreneurship. Adam has also helped numerous clients as a digital marketing consultant.

Saving a Stalling Podcast

Definition of a Stalling Podcast

• A stalling podcast is a show that is unable to connect well with the listeners, or the number of downloads is declining. 
• Podfading happens when a show stops producing content.
• It is important to note that each episode is different, so have different targets for each one. For example, a podcast about neurosurgeons in Melbourne and a podcast about ice cream must have different goals.

Analyzing Your Show

• Knowing your brand can take up to six months. It takes time to build your skills and your audience.
• Every show is different. It heavily depends on how you market the show.
• If you release an episode every week, there is a spike of listeners for the day of release, and for the next few days, there will be a decline.

Strategies for Improvement

• Your release dates must be predictable. You must be consistent with growing your audience.
• Research and reflect on your content, consistency, quality, and how you present your content.
• Analyze your audience’s listening behavior.
• Think of a generating title because that is what potential listeners see first. Use active language and questions.
• Don’t let the excitement subside.
• Package your show flawlessly, and that means having a good introduction, background music, and making sure your instrument is in the right condition.
• Change your content or marketing strategies.

Importance of the First Minute

• Talk about what you promised in your title.
• There are 750,000 podcasts on Apple, and you need to stand out.
• Edit your show and leave only the necessary information.
• Note that every second is valuable; thus, you must respect the audience’s time.

Seek External Advice

• You may not notice your errors since you are heavily invested in your podcast.
• Get opinions from other people, preferably those who are expert in marketing or content production.
• They can help you know the right strategy.

Connect with Adam and learn more about Wavelength Create through their website. You can also interact with him through Twitter. For connections, you may visit his LinkedIn profile.

Learn more about Charley Valher and Valher Media 

Visit Charley’s The Parenting Co website.