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For a lot of podcasters, getting sponsored by a solid brand would be a dream, especially if it’s something they (or their audience) are already familiar with.
Today, I speak with Tim Soulo, CMO and Product Advisor at Ahrefs. We talk about his experience spending $200,000 on podcast sponsorships, the learnings taken from initial trials, how they choose a show to sponsor, the importance of trackable metrics in sponsoring podcasts, and much, much more.
If you’re thinking of getting sponsorships or sponsoring a show you’re interested in, listen to this episode before you make a decision. This is truly an eye-opener.
Episode Highlights:
About Our Guest:
Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides.
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