Resource Links:
Valher Media Website (https://www.valhermedia.com/)
11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources)
A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) 

 

If Twitter ads aren't on your radar, this episode just might change your mind.

This episode answers the general question of, “Is Twitter ads worth your while and budget?”. We talk about the strategies I used, the results of the tests I made, the pros and cons, and the final verdict.

Tune in to the episode and find out if Twitter’s for you!

 

Episode Highlights:
Why work with Twitter ads? [02:38]
Specific ad targeting on Twitter [06:34]
Choosing what content to promote from your podcast [09:44]
Gain attention by short & punchy curiosity-based tweets [11:58]
The Big ‘B’: Budget (and Strategy) [13:47]
Twitter is a great way to grow your podcast - depending on your niche [15:47]
The remarketing platform on Twitter [16:38]
The results of using Twitter ads [18:34]
The pros of advertising on Twitter [20:03]
The cons of Twitter ads [23:36]
To do, or not to do? (The Verdict) [25:02]

 

If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast!

 

Connect with Valher Media:
Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
Follow Us on Facebook: https://www.facebook.com/valhermedia

Resource Links:
<ul>
<li>Valher Media Website (<a href="https://www.valhermedia.com/">https://www.valhermedia.com/</a>)</li>
<li>11 Pillars of a Highly Profitable Podcast and other resources (<a href="https://www.valhermedia.com/resources">https://www.valhermedia.com/resources</a>)</li>
<li>A helpful guide to growing &amp; monetising your podcast (<a href="https://www.valhermedia.com/podcasters-edge/">https://www.valhermedia.com/podcasters-edge/</a>)</li>
<li>How does YOUR podcast fare? Take our quiz! (<a href="https://valher.responsesuite.com/q/podcastquiz">https://valher.responsesuite.com/q/podcastquiz</a>)&nbsp;</li>
</ul>
&nbsp;
If Twitter ads aren't on your radar, this episode just might change your mind.
This episode answers the general question of, &ldquo;Is Twitter ads worth your while and budget?&rdquo;. We talk about the strategies I used, the results of the tests I made, the pros and cons, and the final verdict.
Tune in to the episode and find out if Twitter&rsquo;s for you!
&nbsp;
Episode Highlights:
<ol>
<li>Why work with Twitter ads? [02:38]</li>
<li>Specific ad targeting on Twitter [06:34]</li>
<li>Choosing what content to promote from your podcast [09:44]</li>
<li>Gain attention by short &amp; punchy curiosity-based tweets [11:58]</li>
<li>The Big &lsquo;B&rsquo;: Budget (and Strategy) [13:47]</li>
<li>Twitter is a great way to grow your podcast - depending on your niche [15:47]</li>
<li>The remarketing platform on Twitter [16:38]</li>
<li>The results of using Twitter ads [18:34]</li>
<li>The pros of advertising on Twitter [20:03]</li>
<li>The cons of Twitter ads [23:36]</li>
<li>To do, or not to do? (The Verdict) [25:02]</li>
</ol>
&nbsp;
If you enjoyed this episode, please don&rsquo;t forget to subscribe, review, and share this podcast!
&nbsp;
Connect with Valher Media:
<ul>
<li>Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?">https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?</a></li>
<li>Follow Us on Facebook: <a href="https://www.facebook.com/valhermedia">https://www.facebook.com/valhermedia</a></li>
</ul>

With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise.

How do you stand out? More importantly, how do you get the results that you want for and from your podcast?

Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics.

Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your podcast, recording & editing and many more!

Ready to take your podcast to the next level? Just click on any one of our episodes.

With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise.
How do you stand out? More importantly, how do you get the results that you want for and from your podcast?
Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics.
Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your podcast, recording &amp; editing and many more!
Ready to take your podcast to the next level? Just click on any one of our episodes.

The Business of Podcasting Podcast

The Business of Podcasting

Results and Thoughts From Spending $10,000 Promoting Podcasts With Twitter Ads

Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is worth all the effort?

If you answered yes, then now is the perfect opportunity for you to ask this crucial question:  

Should I continue, pivot, or stop my podcast?  

There’s no one-size-fits-all approach to this dilemma, so we dedicated an entire episode to help you determine what’s right for your podcast. 

Today, we talk about the importance of regularly evaluating your podcast even when it’s doing well, and which metrics to keep track of. 

Plus, we guide you through the steps you need to take after making a decision based on your assessment. 

Is your podcast still worth the effort? Tune in to find out.

Episode Highlights:
Welcome to The Business of Podcasting! [00:00]
The question ALL podcasters need to regularly ask [01:58]
Why podcasters avoid asking whether they should stop, pivot, or continue [05:47]
Why Charley and Grant decided to stop their first podcasts [08:36]
Different ways to pivot a podcast [13:02]
When to attempt another pivot after doing one [18:06]
Should you delete your podcast after deciding to stop? [21:10]
Metrics to track to see if you should continue your podcast [25:08]
How to know what type of pivot fits your podcast [28:53]
How to know if you should stop your podcast [34:34]
Biggest takeaways from the episode [37:55]

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

Resource Links:
Valher Media Website (https://www.valhermedia.com/)
Free podcasting resources (https://www.valhermedia.com/resources)
Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) 
A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/)


Connect with Valher Media:
Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
Follow us on Facebook: https://www.facebook.com/valhermedia

Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions&hellip; and second-guess if your show is worth all the effort?
If you answered yes, then now is the perfect opportunity for you to ask this crucial question:&nbsp;&nbsp;
Should I continue, pivot, or stop my podcast?&nbsp;&nbsp;
There&rsquo;s no one-size-fits-all approach to this dilemma, so we dedicated an entire episode to help you determine what&rsquo;s right for your podcast.&nbsp;
Today, we talk about the importance of regularly evaluating your podcast even when it&rsquo;s doing well, and which metrics to keep track of.&nbsp;
Plus, we guide you through the steps you need to take after making a decision based on your assessment.&nbsp;
Is your podcast still worth the effort? Tune in to find out.
Episode Highlights:
<ol>
<li aria-level="1">Welcome to The Business of Podcasting! [00:00]</li>
<li aria-level="1">The question ALL podcasters need to regularly ask [01:58]</li>
<li aria-level="1">Why podcasters avoid asking whether they should stop, pivot, or continue [05:47]</li>
<li aria-level="1">Why Charley and Grant decided to stop their first podcasts [08:36]</li>
<li aria-level="1">Different ways to pivot a podcast [13:02]</li>
<li aria-level="1">When to attempt another pivot after doing one [18:06]</li>
<li aria-level="1">Should you delete your podcast after deciding to stop? [21:10]</li>
<li aria-level="1">Metrics to track to see if you should continue your podcast [25:08]</li>
<li aria-level="1">How to know what type of pivot fits your podcast [28:53]</li>
<li aria-level="1">How to know if you should stop your podcast [34:34]</li>
<li aria-level="1">Biggest takeaways from the episode [37:55]</li>
</ol>
If you enjoyed this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast!
Resource Links:
<ul>
<li aria-level="1">Valher Media Website (<a href="https://www.valhermedia.com/">https://www.valhermedia.com/</a>)</li>
<li aria-level="1">Free podcasting resources (<a href="https://www.valhermedia.com/resources">https://www.valhermedia.com/resources</a>)</li>
<li aria-level="1">Let&rsquo;s audit your podcast! (<a href="https://www.valhermedia.com/podcast-audit/">https://www.valhermedia.com/podcast-audit/</a>)&nbsp;</li>
<li aria-level="1">A helpful guide to growing &amp; monetising your podcast (<a href="https://www.valhermedia.com/podcasters-edge/">https://www.valhermedia.com/podcasters-edge/</a>)</li>
<li aria-level="1">SuperFastBusiness Coaching With James Schramko (<a href="https://www.superfastbusiness.com/list-all/">https://www.superfastbusiness.com/list-all/</a>)</li>
</ul>
 Connect with Valher Media:
<ul>
<li aria-level="1">Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?">https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?</a></li>
<li aria-level="1">Follow us on Facebook: <a href="https://www.facebook.com/valhermedia">https://www.facebook.com/valhermedia</a></li>
</ul>

Is Your Podcast Worth The Effort? Signs It's Time To Stop Or Pivot

We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year.

But in most cases, it isn’t their commitment that’s causing this problem.

The main reason this happens is that they never find the right balance between growth and conversions. 

Focus too much on views and downloads and you’ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they’ll eventually stop consuming your content.

To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week’s episode!

We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps. 

If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode.

Episode Highlights:
Welcome to The Business of Podcasting! [00:00]
Differentiating podcast growth vs conversion [01:55]
Commons reasons for growth and conversion imbalance [06:16]
Why podcasters give up before seeing returns [10:09]
A podcast with the right balance between growth and conversion [13:16]
Why generating revenue from sponsorships is extremely difficult [16:26]
How to achieve the perfect balance between growth and conversion [18:57]
Making your offer less about you and more about your audience [23:53]
Are you pitching too hard in your podcast? [27:24]
The risks of growth and conversion imbalance [29:57]
Actionable steps for improving your growth and conversion balance [32:20]

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

Resource Links:
Valher Media Website (https://www.valhermedia.com/)
Free podcasting resources (https://www.valhermedia.com/resources)
Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) 
A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/)


Connect with Valher Media:
Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
Follow us on Facebook: https://www.facebook.com/valhermedia

We&rsquo;ve heard so many podcasters say &ldquo;I&rsquo;m in this for the long game,&rdquo; only for their show to fizzle out in about a year.
But in most cases, it isn&rsquo;t their commitment that&rsquo;s causing this problem.
The main reason this happens is that they never find the right balance between growth and conversions.&nbsp;
Focus too much on views and downloads and you&rsquo;ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they&rsquo;ll eventually stop consuming your content.
To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week&rsquo;s episode!
We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps.&nbsp;
If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode.
Episode Highlights:
<ol>
<li aria-level="1">Welcome to The Business of Podcasting! [00:00]</li>
<li aria-level="1">Differentiating podcast growth vs conversion [01:55]</li>
<li aria-level="1">Commons reasons for growth and conversion imbalance [06:16]</li>
<li aria-level="1">Why podcasters give up before seeing returns [10:09]</li>
<li aria-level="1">A podcast with the right balance between growth and conversion [13:16]</li>
<li aria-level="1">Why generating revenue from sponsorships is extremely difficult [16:26]</li>
<li aria-level="1">How to achieve the perfect balance between growth and conversion [18:57]</li>
<li aria-level="1">Making your offer less about you and more about your audience [23:53]</li>
<li aria-level="1">Are you pitching too hard in your podcast? [27:24]</li>
<li aria-level="1">The risks of growth and conversion imbalance [29:57]</li>
<li aria-level="1">Actionable steps for improving your growth and conversion balance [32:20]</li>
</ol>
If you enjoyed this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast!
Resource Links:
<ul>
<li aria-level="1">Valher Media Website (<a href="https://www.valhermedia.com/">https://www.valhermedia.com/</a>)</li>
<li aria-level="1">Free podcasting resources (<a href="https://www.valhermedia.com/resources">https://www.valhermedia.com/resources</a>)</li>
<li aria-level="1">Let&rsquo;s audit your podcast! (<a href="https://www.valhermedia.com/podcast-audit/">https://www.valhermedia.com/podcast-audit/</a>)&nbsp;</li>
<li aria-level="1">A helpful guide to growing &amp; monetising your podcast (<a href="https://www.valhermedia.com/podcasters-edge/">https://www.valhermedia.com/podcasters-edge/</a>)</li>
<li aria-level="1">SuperFastBusiness Coaching With James Schramko (<a href="https://www.superfastbusiness.com/list-all/">https://www.superfastbusiness.com/list-all/</a>)</li>
</ul>
 Connect with Valher Media:
<ul>
<li aria-level="1">Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?">https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?</a></li>
<li aria-level="1">Follow us on Facebook: <a href="https://www.facebook.com/valhermedia">https://www.facebook.com/valhermedia</a></li>
</ul>

Podcast Growth vs. Conversion (And How to Balance Both)

Here’s a hard, but necessary pill podcasters must swallow: 

Putting in maximum effort towards your podcast doesn’t automatically equate to reaping the desired results.

Especially if you’re executing tactics or activities against the wrong strategy.

Frankly, you can be rubbish at tactics but still have a successful podcast—if you’ve got your strategy down pat. 

But of course, you’ll get much better results if both are aligned. 

And that’s exactly what we’ll dive into in today’s episode. We teach you the difference between strategies and tactics, how to know if you’ve been executing the wrong strategy, and how to find the right strategy for your podcast.

Want to make sure all your hard work translates to results?

Press play now.

Episode Highlights:
Welcome to the Business of Podcasting! [00:00]
The difference between strategy and tactics [01:53]
Why so many podcasts are strategically misaligned [04:33]
Example of a strategically AND tactically great podcast [09:23]
Common strategic mistake #1: Focusing on vanity metrics [15:48]
Common strategic mistake #2: Not matching content with goals [19:36]
Tactical gaps most podcasters leave unfilled [23:39]
How to self-audit your podcast [28:15]
Essential advice for anyone starting a podcast [36:04] 

If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

Resource Links:
Valher Media Website (https://www.valhermedia.com/)
Free podcasting resources (https://www.valhermedia.com/resources)
Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) 
Coffee Is For Closers (https://omny.fm/shows/coffee-is-for-closers/playlists/podcast)


Connect with Valher Media:
Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
Follow Us on Facebook: https://www.facebook.com/valhermedia

Here&rsquo;s a hard, but necessary pill podcasters must swallow:&nbsp;
Putting in maximum effort towards your podcast doesn&rsquo;t automatically equate to reaping the desired results.
Especially if you&rsquo;re executing tactics or activities against the wrong strategy.
Frankly, you can be rubbish at tactics but still have a successful podcast&mdash;if you&rsquo;ve got your strategy down pat.&nbsp;
But of course, you&rsquo;ll get much better results if both are aligned.&nbsp;
And that&rsquo;s exactly what we&rsquo;ll dive into in today&rsquo;s episode. We teach you the difference between strategies and tactics, how to know if you&rsquo;ve been executing the wrong strategy, and how to find the right strategy for your podcast.
Want to make sure all your hard work translates to results?
Press play now.
Episode Highlights:
<ol>
<li aria-level="1">Welcome to the Business of Podcasting! [00:00]</li>
<li aria-level="1">The difference between strategy and tactics [01:53]</li>
<li aria-level="1">Why so many podcasts are strategically misaligned [04:33]</li>
<li aria-level="1">Example of a strategically AND tactically great podcast [09:23]</li>
<li aria-level="1">Common strategic mistake #1: Focusing on vanity metrics [15:48]</li>
<li aria-level="1">Common strategic mistake #2: Not matching content with goals [19:36]</li>
<li aria-level="1">Tactical gaps most podcasters leave unfilled [23:39]</li>
<li aria-level="1">How to self-audit your podcast [28:15]</li>
<li aria-level="1">Essential advice for anyone starting a podcast [36:04]&nbsp;</li>
</ol>
If you enjoyed this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast!
Resource Links:
<ul>
<li aria-level="1">Valher Media Website (<a href="https://www.valhermedia.com/">https://www.valhermedia.com/</a>)</li>
<li aria-level="1">Free podcasting resources (<a href="https://www.valhermedia.com/resources">https://www.valhermedia.com/resources</a>)</li>
<li aria-level="1">Let&rsquo;s audit your podcast! (<a href="https://www.valhermedia.com/podcast-audit/">https://www.valhermedia.com/podcast-audit/</a>)&nbsp;</li>
<li aria-level="1">Coffee Is For Closers (<a href="https://omny.fm/shows/coffee-is-for-closers/playlists/podcast">https://omny.fm/shows/coffee-is-for-closers/playlists/podcast</a>)</li>
</ul>
 Connect with Valher Media:
<ul>
<li aria-level="1">Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?">https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?</a></li>
<li aria-level="1">Follow Us on Facebook: <a href="https://www.facebook.com/valhermedia">https://www.facebook.com/valhermedia</a></li>
</ul>

Results and Thoughts From Spending $10,000 Promoting Podcasts With Twitter Ads

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