Media can take an author’s credibility and amplify it at speed. A book opens doors that are far harder to unlock without one, creating opportunities to be seen, heard and trusted on a much bigger stage. In this conversation, Andrew Griffiths unpacks how media builds authority, why authors need to be media ready, and how to turn interviews into long-term assets rather than one-off appearances. He also highlights the importance of preparation, professionalism and follow-up, showing that the real opportunity is not just getting media once, but becoming someone the media wants to come back to again and again. 

Andrew Griffiths’s The Author Academy
https://www.theauthoracademy.com.au/