Andrew Griffiths makes a blunt point, books do not change businesses by being written, they change businesses by being used. He argues that leverage is the holy grail of commercial authorship, the discipline of getting a book into the right hands, opening the right doors and turning credibility into opportunity. From sending books to media hosts and decision-makers to using a title long after launch day, he shows that the real power of a book lies in its ongoing use, not its one-off release. This is a sharp call for authors to stop waiting, stop hoping and start leveraging their books with purpose, consistency and intent. Andrew believes that to be truly successful as a commercial author, leveraging needs to become a philosophy not an item on a to do list. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/