A strong author business is built on people, not just pages. In this conversation, Andrew Griffiths explores why an engaged tribe matters so much, not merely as an audience to sell to, but as a source of support, feedback, research, referrals, relevance and long-term momentum. He challenges the obsession with vanity metrics and makes the case for depth over numbers, arguing that a small, deeply connected community is worth far more than a huge disengaged following. From choosing the right platforms to creating content that genuinely serves, this is a practical and thoughtful look at how authors build the kind of community that helps sustain a real business.

Andrew Griffiths’s The Author Academy
https://www.theauthoracademy.com.au/