Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter. 

Andrew Griffiths’s The Author Academy
https://www.theauthoracademy.com.au/